Sylvester Stallone – Warburton’s
If you missed the ad’s premier during Britain’s Got Talent on Saturday night, here it is. Listen out for great one-liners like “It’s bake or break time!” “Time to earn my crust!” and “The oven gloves are off” as Sly channels his Rocky training into delivering fresh bread to the nation. We see him strapping up his hands and sliding on his oven gloves in preparation and even parodying his famous steps scene as Eye of the Tiger plays. Yes, it’s cheesy but it’s supposed to be – and personally, I think it’s brilliantly written.
Arnold Schwarzenegger – Compare the Market
With the curtains drawn on the Orange Wednesday 2-4-1 cinema ticket promotion, those cheeky little meerkats over at comparethemarket.com are luring in devastated and vulnerable cinema-lovers with their arguably identical offer. And they’re pulling out the big guns to promote it – by big guns I’m referring to Arnold Schwarzenegger’s biceps. So here you have it: An advert for an insurance comparison site featuring a shouty Schwarzenegger and mischievous CGI meerkats.
Jean Claude Van Damme – Corrs Light
Karate-chopping and high-kicking his way through blocks of ice, this advert shows Van Damme building an ice bar in order to recreate the ice-cold refreshment of Corrs Light. Even in artic conditions, he’s sporting sleeveless double denim attire. Van Damme doesn’t do sleeves. Overall this ad works because he’s totally up for poking a load of fun at himself. For another Van Damme ad, search ‘Volvo Trucks, Epic Split’. Ouch.
Mr T – Snickers
Mr T kindly lent his catchphrases such as “quit your jibber jabber, you ain’t hurt!”, “crazy fool!” and “meet my friend pain!” to Snickers for their Get Some Nuts campaign. The best bit of the ad is where Mr T grunts while throwing a Snickers at a guy’s head. As if getting Mr T to front their campaign didn’t gain them enough street-cred, Snickers then got really bad-ass and produced a now banned advert in which Mr T tells a male speedwalker to ‘run like a man’. Oops!
Bruce Willis and Arnold Schwarzenegger – Kowa Coffee
While Bruce Willis’ Sky Broadband ad didn’t make the cut, his appearance in a Japanese commercial for Kowa Coffee did. Bizarrely, Kowa Coffee managed to convince Arnie to lend his brand to the campaign too. In fairness, all they do is shout the word ‘power’ – so maybe easy money was the appeal? Still, they’re the sort of adverts you’d expect movie stars to look back and laugh (cringe) at when they’ve made it big. Only, these first aired last year. Awkward.