Over recent years there have been quite a few visually stunning TV advertisements produced, and some that I have found have really captured my attention.
I must admit, although this is a possibly controversial thing to say (especially as I work in the industry) when I’m watching TV and reach an ad break, I tend to mentally switch off more often than not.
It takes a special kind of advert to grab my attention. An advert with a clear idea, a storyline or something that is so visually beautiful you can’t help but stop and give it your undivided attention.
Here are five beautiful examples of TV adverts that made me stop and notice them because of their stunning production.
Le Film – CHANEL N°5
Chanel No. 5, Le Film is a 2 minute visually captivating, extended television commercial for Chanel No. 5 perfume directed by Moulin Rouge director, Baz Luhrmann, and starring Nicole Kidman and Rodrigo Santoro.
When Luhrmann was asked to direct the advert for Chanel No. 5 he stressed he did not make advertisements, and said, ’What I can make you is a 2 minute trailer… for a film that has never actually been made, not about No 5 but No 5 is the touchstone’. And that is exactly what he has achieved.
When you see the advert for the first time you think that you’re watching a trailer for a romantic movie. We see a beautiful dress flowing in the streets of New York and then a dramatic, slow motion close up of Nicole Kidman showing off her elegance and beauty in this amazingly shot video. The opening 15 seconds intrigued me enough to make me sit down and pay attention and watch the full 2 minutes.
Schweppes – Burst
Impressive cinematography and a clever use of super-slow motion cameras created this artistic commercial that beautifully showcases the USP of the Schweppes product range. Shot at over 10,000 frames per second, this ad is visually sensational, and stunningly represents the fizz (all the tiny bubbles that jump about at the top of your glass) after pouring Schweppes range of mixers, lemonade and mineral water.
Be Wonderful and Wise – Lurpak® Lightest Spreadable
The commercial inspires us to be wonderful, wise and to discover a new side of our favorite foods with Lurpak. It is beautifully shot, and along with a clever yet simple idea, shows a series of quick cuts with coloured vegetables making up the hues of a rainbow. I never get bored of watching this advert.
#welcometocoffee by Taylors of Harrogate
Taylors of Harrogate took a different approach to other coffee brands in advertising its roast and ground coffee on television for the first time. The advert takes viewers on a visual representation through a ‘coffee cosmos’ (apparently according to scientists, this is what happens in your brain when you drink great coffee).
On first viewing this ad, you are intrigued to discover what it is actually advertising. The most startling elements of the arrangement of the ad are the unique dream like images, the music, and the lack of voiceover, leaving you wondering what the ad is promoting right up until the very end.
The advert makes this coffee brand really memorable because it is such a unique way to advertise this product.
Schwartz Flavour Shots | The Sound of Taste
Finally we have an advert for Schwartz Flavour Shots, which comprises of a pretty spicy set of slow motion explosions, which Schwartz calls a ‘Sonic Flavourscape.’
Schwartz’ brief was ‘Show how you feel when tasting a flavour shot’.
DJ MJ Cole created a piece of music and along with Grey London, pyrotechnic designers Machine Shop and directed by Chris Cairns, ‘The sound of taste’ was visualised. The effects in the ad were all shot for real. Several bags of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli, garlic and coriander were rigged to explode in sync with a lovely piece of piano music.
The explosions had to be in sync with the music in very slow motion, so it was drastically sped up during filming. Using the timing code of the piece, they were able to program the explosions to match the music within a millisecond.
The advert had to be shot in one take and everything had to be timed to perfection because after the explosions were set off, the set was ruined and could not be redone. Credit to all those who worked on this ad. It is visually striking, and knowing that no CGI was involved in the production, it deserves even more respect due to how perfectly it was shot.