Research
Red C’s ‘holistic’ approach to its clients’ business objectives often necessitates systematic research.
Comprehensive investigation enables us to gain a clear understanding of consumer behaviour, identify market trends and opportunities,
and not least monitor campaign effectiveness.
Red C’s ‘holistic’ approach to its clients’ business objectives often necessitates systematic research. Comprehensive investigation enables us to gain a clear understanding of consumer behaviour, identify market trends and opportunities,
and not least monitor campaign effectiveness.
Our flexible research function includes:
- Qualitative research – focus groups and in-depth interviews
- Quantitative research – questionnaire design, telephone and postal research
- Desk research – market profiles, market trends
- Competitor monitoring – mystery shopping, competitor analysis
According to the scale of your project, research is conducted in-house by Red C’s Planning Department or if appropriate, we enlist the skills of freelance or independent researchers and specialist research consultants to suit.
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