We chose RED C for their combination of strategic expertise and commercial awareness. We felt that the senior partners could play a significant part in improving our performance and reach of our public sector target audience. The agency’s ability to provide seamless integration of online and offline strategies and results driven campaigns makes them ideally placed to support our e-First initiative to move most government procurement online by 2005.

Throughout the Additions Brand Review Red C have been personable, professional and tenacious in their ability to bring solid strategic thinking to life through strong and creative practical solutions