Under the skin of our work.
The UK business sector is an extraordinarily diverse and complex marketplace. One of the biggest challenges facing b2b marketers lies in developing good understanding of their potential target audiences – not only is the market more complex than b2c, but information is less readily available.
Each sector has unique characteristics. Large companies behave very differently from small business in the same sector. Job titles often bear little relationship to responsibilities. Red C will help you make sense of your marketplace, having done just that for many of the UK’s biggest b2b marketers. So if your current marketing activity isn’t getting the impact and results you need you should be talking to us.
Under the skin
Sometimes focus groups and traditional research methods are not enough to unravel and understand the complex relationships and customer behaviours in business to business markets. For healthcare market leader BUPA, Red C pioneered a new research panel technique, enrolling a representative group of SME customers and non-customers to attend a regular quarterly forum. The long-term relationships built up within the SME panel have helped BUPA to develop a unique depth of insight on the role of private medical insurance in the SME sector and directly resulted in a number of successful new marketing initiatives. Encouraged by the success of the SME panel over 18 months, Red C has now established a second panel for BUPA’s broker target audience
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