Under the skin of our work.
The leisure sector has experienced a period of change in the last 12 months, especially the impact of the new smoking legislation on leisure venues, and the increased amount of leisure time that UK consumers are now spending online. Combined with deregulation in the market, these factors have created a particularly turbulent year for the betting and gaming operators.
Recent Red C initiatives in this sector have included a major multi-channel initiative for market leader Ladbrokes, helping the company to exploit their massive retail shop estate to increase usage of their telephone and online operations. And a significant test programme for online brand 888.com, where Red C produced some breakthrough results from direct mail, a channel that the company had previously struggled to make cost-efficient.
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