In August, plus-sized fashion retailer, Curvissa, approached Red C to develop DRTV concepts as part of a three agency pitch process. From the six concepts developed by the Red C creative team, Curvissa chose to go live with two.
The first chosen concept was a stills focused route entitled ‘Trends In Motion’ and the second was a live action concept called ‘Feeling Good’.
‘Trends in motion’ was a simple concept using the Curvissa photography in a fast moving and stylish way which highlighted the depth of range available at Curvissa. Watch ‘Trends in motion’ here.
‘Feeling good’ was a concept all about feeling positive and having fun. It was as simple as that! Watch ‘Feeling Good’ here.
The concepts were devised by Red C’s Head of Creative, Jennie Ambrose and project managed by Steve White. Whitenoise produced the adverts and they were directed by Dave Mills.
Laura Sutherland, Brand Manger at Curvissa, said “we’ve worked with Red C since the brand was launched in 2011 and over that time they have never failed to deliver. As soon as we were presented with concepts for ‘Trends in Motion’ and ‘Feeling Good’ we knew they would resonate with our audience and we were proved correct, having received a fantastic response to the ad so far. It’s certainly been a factor in our recent record sales figures.”.
Strategy Director at Red C, Steve White, who managed the project said “having worked with Curvissa in 2012 on their very first TV commercials we were thrilled to have been successful in the pitch process to deliver their AW15 commercials. However, what we found most rewarding was recently being notified of commercial success of the campaign – we’re thrilled!”