Following the success of the ‘Heart of the Family’ campaign, Fashion World wanted to further establish the brand as a fashion and department store, for their A/W 2016 campaign. We faced the challenge of creating a multi-channel campaign that was flexible – from low season through to Christmas and the sale period.
As if like magic, we came up with Wishlist. The idea was a perfect way to showcase the full season journey across channels. Our message was clear… whatever our customer’s are wishing for this season, they’ll find it all and more at Fashion World. We introduced vibrant design elements, teamed with exciting copy, and adapted both for the Christmas and sale periods.
With the campaign set to role out next month, Emma Coleman, Senior Advertising Co-ordinator has commented: “Red C have exceeded expectations with Wishlist. The look and feel of the campaign has ticked all the boxes on our brief, by bringing our new season collection to life, and incorporating the essence of the Life Made More proposition. We look forward to the response we get from Fashion World customers.”