When Fifty Plus approached us with their S/S 2016 DRTV brief we were thrilled. Our objective to produce a highly responsive and memorable advert that would engage with both existing and prospect customers.
Following our initial strategic briefing session with the client, Head of Creative, Jennie Ambrose and Copywriter, Charlotte Baker got straight to work devising a wealth of concepts. These were whittled down to the chosen route entitled ‘Effortless Everyday’, which perfectly embraced the brands proposition of ‘Effortless style for every occasion’.
The outcome was an upbeat and inspiring commercial showcasing the finer detail and quality of the brand’s wide-range of age appropriate clothing – all designed to fit and flatter in sizes 10-32.
The campaign was project managed by Amy Estcourt and Jemma Connor, who worked alongside our production partners, White Noise. Set in the iconic Sharp Project, Director Matt Woodruff used a series of coloured background treatments to set the tone for both spring and summer. The commercial is voiced by Tamzin Outhwaite.
Amy Estcourt, Account Director at Red C said “We are thrilled with how the finished advert looks! It’s amazing to see our little idea be transformed into something so impactful. But ultimately it’s about response and we are delighted with the results to date”.