IT & Telecoms

The UK is one of the world’s leading markets for IT and Telecoms, pioneering innovative solutions in many areas. As such, it has attracted many of the leading global players, who have chosen to base their EMEA HQs in the UK. This makes the UK market not just one of the most exciting, but also one of the most hotly contested arenas. To survive and thrive in this marketplace you need an agency partner with excellent strategic skills, exceptional customer insight and award winning creativity.
In short, you need Red C.

Using proprietary planning tools like Red C’s Marketing Value Chain, our strategic experts can advise you on segmenting your database to maximise ROI. We can help you build stronger relationships in both b2c and b2b, or even in the public sector.

And our experienced creative teams can help you achieve the cut through you need in a competitive marketplace. So if your current activity isn’t getting the impact and results you need you should be talking to us.

Under the skin

When PC World Business first asked for Red C’s help to break into the fast-growing education sector, the company did not even register on the annual Becta Survey of ICT suppliers. Just four years later in the 2005 survey of over 2,000 schools, PC World Education, the brand that we created for them, was ranked first as ‘most preferred supplier’, ahead of more established education brands including Dell, Viglen and education market leader RM. Through a combination of powerful relevant communications, the establishment of a sponsored ‘Teacher’s Panel’ of key influencers and a pro-active presence at the leading exhibition BETT, Red C helped PC World Business develop education into the company’s fastest growth sector. The Learning Curve newsletter, recognised by both the DfES and the Home Office for its content, enabled PC World Education to be seen as a brand that understood and ‘talked the language’ of education ICT.

Find out more about our expertise by downloading the pdfs of our case studies below:

PC World Business
> Generating new agreements