Amy Rule

Fifty Plus DRTV Spring/Summer 2016

With the Spring/Summer season underway, we are excited to launch two new 20” DRTV commercials for online fashion retailer, Fifty Plus.

Fifty Plus is a trading title of the UK’s leading direct home shopping company and our long-standing client, N Brown Group.

Following our initial strategic briefing session with the client, Head of Creative, Jennie Ambrose and Junior Copywriter, Charlotte Baker got straight to work devising a wealth of concepts. These were whittled down to the chosen route entitled ‘Effortless Everyday’, which perfectly embraced the brands proposition of ‘Effortless style for every occasion’.

The outcome was an upbeat and inspiring commercial showcasing the finer detail and quality of the brand’s wide-range of age appropriate clothing – all designed to fit and flatter in sizes 10-32.

The campaign was project managed by Amy Estcourt and Jemma Connor, who worked alongside our production partners, White Noise. Set in the iconic Sharp Project, Director Matt Woodruff used a series of coloured background treatments to set the tone for both spring and summer. The commercial is voiced by Tamzin Outhwaite.

Watch the ad below, on-air from March – April 2016.