Financial Services

Few marketplaces provide a bigger challenge than the financial services arena. Intensely fought by a plethora of big brands and bound by extensive advertising legislation, the market demands expert strategy and creative cut-through in equal measure.

Red C can help you achieve your goals having consistently delivered and exceeded targets for some of the biggest blue chip companies in this sector. Using DRTV, direct mail, inserts, door drops, and web marketing, we can help you improve your ROI in any channel.

Under the skin

When the financial services regulations to advertisers were about to come into force on 31st October 2004, we realised that our financial services clients were really up against it to understand and implement the new directives. We found that so much confusion existed on the new regulations so we thought it would be useful to produce and issue our own booklet. This helped us to get to grips with the new regulations and provided an easy to use guide for our financial service clients of all levels.

Find out more about our expertise by downloading the pdfs of our case studies below:

Freedom Finance
> Brand repositioning

Swinton Insurance
> Promoting insurance to a niche market

Cheshire Building Society
> Developing an emergency investment strategy

BUPA
> Promoting health insurance to the self-employed

Central Capital
> Personalised direct mail remortgaging campaign

Cheshire Building Society
> In branch promotion