I’d like to say that horror films are my guilty pleasure, but if I’m honest, horror is just my favourite film genre full stop. So you can imagine how much I enjoy Halloween – the time of year when scary flicks take over TV and a flurry of spooky commercials creep into the ad breaks. Whether the adverts are scary enough to stick in your mind or just a bit of fun, it’s great to see what brands come up with. As Halloween is on the horizon, I thought I’d put together my top scary / creepy TV adverts for you to take a look at.
Phones4U – Missing our deals will haunt you
Little girl ghosts. They’re Joey Tribbiani’s ultimate fear and I’m with him on this one. I’d rather be chased by a zombie or a masked slayer than come face-to-face with a little girl ghost. Not only did Phones4U choose the perfect scary character, they chose a great location for their ad too – the dark and deserted multi-storey car park. A place where you can really convince yourself that you just walk past a dead child from the Victorian ages… This ad is part of their ‘Missing our deals will haunt you’ campaign – a fantastic concept that is translatable all year round. It’s a shame they won’t be making any more of them!
Snickers – Halloween Advert
I wasn’t sure why I’m not the maternal type, but now I realise that it could be down to years spent watching horror films full of evil children. What makes this advert really creepy is that the swarm of children watching a man cling for dear life from his roof remain sinisterly silent throughout. The premise is funny, but it’s the subtlety of why it’s scary that makes an impression on you.
Doritos – Monsters
I loved loved loved The Munsters! So this advert had my heart – even though I don’t like Pepsi and it’s promoting a competition which was running when I was a toddler. It’s a great example of how an advert that runs off the back of a popular programme works simply by appealing to an existing fan base.
Dirt Devil – The Exorcist
This advert genuinely made me laugh. And that’s no easy feat, hence why I favour horror films over comedy (by the way Scary Movie is neither scary or funny). The tension builds throughout this advert and is pretty scary to watch. I won’t spoil the ending, but I wasn’t expecting it, and it’s a great twist.
Alton Towers – 13
The Blair Witch Project, One and Two, terrify me. At the time, found footage, lost-in-the-woods type movies were a relatively new concept for a horror film. Plus, I was 10 years old when it came out, so when ‘Based on a true story’ flashed up on screen, I believed it. Ah, to be young again! Anyway, this advert takes me right back to those haunted woods. A little girl ghost (obviously) chillingly whispers the lyrics of ‘The Teddy Bears’ Picnic’ as tree roots wrap round her limbs. The camera zooms in for the classic panic-stricken eyeball shot and suddenly, it was all ride.