Download Red C's Marketing Updates - a valuable source of information for UK Marketing professionals across all levels of experience.

Each Update offers the chance to request specific collateral across a diverse range of topics. Previous Updates have included subjects such as: 'The UK Business Market','Creating More Effective Marketing Strategies', 'Driving Businesses Forward Using the Balanced Scorecard', and 'Media Neutrality'.

Download PDFs of previous Red C Marketing Updates by clicking on the links below.

> Creating More Effective Marketing Strategies
A useful brochure giving direct marketers informative tips across three key areas: Segmentation, Retention and Acquisition.

> Electronic Communications In The New Regulatory Environment
In this update we explain how the Directive On Privacy and Electronic Communications and the subsequent Regulations impact on your marketing and the way in which you communicate with your customers and prospects.

> Driving Businesses Forward Using The Balanced Scorecard
The objective of this guide is to take you through the outcome of our research into the Balanced Scorecard – the wide-ranging companies that use it, how they measure their companies, the implementation process, the benefits and the pitfalls.

> Creating More Effective Direct Mail
A practical guide to techniques which we have found, through eye-tracking research and our own experience, to be consistently helpful in understanding how to develop more effective direct mail.

> Focal Points Eye-Tracking... a rare opportunity to get inside your customer's head
A review of this fascinating research technique which monitors the research subjects eye wandering freely across creative material - direct mail packs, ads, inserts, catalogues, web sites and even TV.

> Essential Media At Your Fingertips
Filled with relevant market information, pricing guides and response figures – if you’re planning, running or resulting a direct media campaign then this booklet will act as an indispensable reference and guide to all aspects of direct media.

> UK Travel Market Review
This document aims to give Travel Marketers a snapshot of the UK Travel Market. The changing nature of the UK holidaymaker, their approach to booking, and their ever increasing demands.

> UK Business Market Review
This document aims to give B2B marketers a concise review of the UK business market. What it looks like in terms of company type, the number of people employed and the amount of revenue these businesses generate and important market trends.

> Media Neutrality...what it's really all about
This booklet looks at Media Neutral Planning and recommends employing an approach to communication planning which starts with the consumer and considers all channels neutrally (regardless of in-house expertise at the agency or within the client’s marketing department).

> New Financial Regulations
The new regulations which came into force on 31st October 2004 are outlined here. This booklet explains how every advertisement for credit or hire products must follow the new CCA and FSA rules.

> Understanding Experiential Marketing
“If all things are equal, people buy from people they like... if all things are unequal, people still buy from people they like.” A fascinating discussion document around the theory of marketing products as a personal experience.

> Multi Channel Marketing Comes of Age
E-commerce has long been heralded as the future of home shopping. After a difficult start following the demise of the dot.com boom, e-commerce and online marketing has become an integral part of most companies' activities. This guide provides an in-depth and up to the minute analysis of the effect e-commerce has had on the way customers choose to interact with, communicate with and buy from companies, and predicts what the future may hold.

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