We were delighted to have been approached in January by long time strategic and creative partner, Freemans Grattan Holdings, about the possibility of working with them to get their oldest and most established brand, Grattan, back on TV. Of course, this was too big an opportunity to turn down, so we got to work!
Our creative team locked themselves in the concepting room and came out a couple of days later armed with dozens of concepts. These were debated and discussed but finally we whittled our choices down to three concepts, which we subsequently presented to Grattan, alongside our production partner, Whitenoise Productions.
We were delighted that the chosen concept was one we entitled ‘Like Mother, Like Daughter’ and was very much in line with their new brand ethos ‘Always here for you’. Watch the ad below.
The concepts were devised by Head of Copy, Stuart Clark and project managed by Steve White. Whitenoise produced the advert and it was directed by Matt Woodruff.
Lorna Duncanson, Campaign Manager at Grattan said “As soon as we were presented with the ‘Like Mother, Like Daughter’ concept we knew it would resonate well with our audience. The project was managed excellently throughout and we’re very happy with the finished item”.
Strategy Director at Red C, Steve White, who managed the project said “having worked with FGH for over 10 years we were absolutely delighted to have been appointed to work on this project. Grattan is a great brand and playing such a big part in seeing them back on TV for the first time in well over a decade is a big thrill!”