In approximately 9 days, 6 hours, and 24 minutes, I’ll be sat on a plane destined for Turkey. A spa resort in Bodrum to be exact. The beauty of going on holiday later in the summer is that every one else is suffering from post-holiday blues while I’m getting giddy over sun cream factors and lilo designs.
I’m feeling pretty smug right now. But it has meant that I’ve had to endure months of teasing TV adverts courtesy of gazillions of travel companies, while saying things like, “only 20 weeks ‘til my holiday!”
I’m not going to lie; it’s been hard to keep momentum. Still, at least I can make use of my torment and tell you which travel related TV adverts always manage to put a smile on my face, despite my mammoth five-month countdown.
Thomson – Simon the Ogre – 2013
This isn’t just one of my favourite TV ads from a holiday company, it’s one of my top TV ads ever. The concept is so relatable, yet fantastical. It’s really funny, but not try-hard. It doesn’t need dialogue or a voice over to explain, the visuals tell the story brilliantly, and the concept is clear. The music is spot on too. I know I’m gushing, but watch it and you’ll understand why.
Booking.com – Get a Room – 2014
I really want to be able to stick up for my fellow females here and protest at how shallow this advert makes us look. But I’m afraid to say, there’s truth in it. For me at least anyway. And I love it. So, the guy starts off as a five. But as elements of the holiday impress the girl, the guy becomes more attractive. I guess it’s kind of like when a guy tells you he’s a brain surgeon or has shares in Mulberry – suddenly things get interesting. Again, the concept is simple, strong and totally relatable.
Kuoni – Paper Plane – 2013
The word to describe this advert is ‘lovely’. The song got me tapping away. The colour pallet is relaxing. The kid is cute. And I didn’t see the twist coming. It’s one of those adverts that make me think, ‘Damn, I wish I thought of that’.
Virgin Atlantic – 2011
Sexy, slick and seductive – this is a stunner of an advert. It parodies the famous styling of the opening credits for James Bond films, but does it even better. The transitions are smooth and the imagery is clever. Combined with the Muse’s eerily enchanting rendition of Feeling Good, the advert had me captivated.
First Choice All Inclusive – 2012
This is going to be me in 9 days, 6 hours, and 14 minutes. I want high fives as I leave for the airport, I want to be belly bumped on my way through security, I want cheerleaders to meet me off the plane, I want a party on my arrival at the hotel. I want everything this advert has. And I want to go on holiday now!