Home Shopping

From big book brands like Freemans and Additions to specialist niche operators like Racing Green, marketing specialists at Red C have helped to launch brands, develop CRM programmes and improve customer loyalty. We can help you build profitable campaigns through expert planning by customer segment, to maximise return on investment, by integrating your online and offline customer contact strategy and by improving your catalogue page layout using our eye-tracking research expertise. Whatever the demographics of your database, and whatever you want to achieve, we’re here to help. So if your current marketing activity isn’t getting the impact and results you need you should be talking to us.

Under the skin

Red C developed Focal Points, a remote eye tracking system in conjunction with the University of Derby. Focal Points allows companies to pre-test their creative material, including catalogue spreads, ads, inserts, mailings, websites and even TV. The research is essentially qualitative, although a typical project will analyse data on several thousand ‘fix points’.

Find out more about our expertise by clicking on one of the following links:

Marisota
> Launching a new home shopping brand

Littlewoods
> Mending broken customer relationships

Additions
> Creating a new brand identity

Freemans
> Increasing online ordering from customer base