Hoseasons again approached Red C to put together a proposal for their 2013 flagship TV commercial. Whilst our previous advert featuring Denise Van Outen was a big success, it was felt that a more lifestyle approach was needed this time, with emphasis placed on a recognisable music track to aid recall.
To ensure the Client felt confident we could replicate the visuals used in their new brochure photography, we produced a number of mood films. These were in turn sound tracked by a number of song options that we had researched.
The song choices shortlisted we felt represented the spirit of the Hoseasons brand as well as giving the listener a positive take-home message through the use of a repeating positive lyric. In the case of the chosen song by The Wonderstuff entitled ‘A Wish Away’, that repeating lyric was ‘I Wish You were Here’.
The advert was casted and filmed entirely in Norfolk. We again teamed up with The Mob Films and Director Chris Gaffey. James Henry was the Director of Photography and ENVY in London handled all post production duties with the music deal done in conjunction with Felt Music.
As well as a 30 second TV commercial we also produced a 90 second long version for use on YouTube and the Client’s website.