Julian Gratton

Jessops ‘The Shot’ Film Competition

Filmmaking has changed dramatically this century and the development of DSLR cameras and their ability to record HD video has meant that a whole host of budding filmmakers now have the ability to produce impressive productions on a shoestring budget.

Our Client Jessops wanted to engage this next generation and so at Red C we devised ‘The Shot’ film competition and with the help of our friends at the Mob Films we roped in a bunch of talented film professionals to help judge the results including Hollywood Director Paul WS Anderson and the very talented Vadim Jean.
Paul got his first big break in 1994 with the release of cult classic Shopping, and from there went on to direct Event Horizon. Speaking at the launch, Mr Anderson said: “I know how hard it can be to get a lucky break in this business. I also know that there are a lot of talented young filmmakers out there. So for me, it was an easy decision when Jessops asked me to chair the judging panel. I’m really excited to see what people come up with.”

Paul added: “This is a great opportunity for young film makers. It’s not about who attends the best film school, it’s about pure talent. Please have a go, I have some fantastic judges working with me on this awesome project, we are all really looking forward to seeing some excellent entries.”

These sentiments were echoed by Jessops Marketing and PR Manager, Annabel Howard, who added, “Jessops has always been passionate about photography. But today’s technology means that cameras are no longer limited to just taking stills. For us, this competition is about showcasing the capabilities of the modern camera – and discovering the filmmakers of the future too, of course. We can’t wait to see the results.”

To help promote the competition we engaged film schools, colleges, film clubs and Universities up and down the country and asked them to create a short film entitled ‘The Shot’. The ten best films as voted by a team of film professionals would then be invited down to a special screening in London. The top three films would then win some incredible cameras supplied by Nikon and the overall winner would win an all-expenses paid trip to visit Paul WS Anderson on the set of his latest Resident Evil film in Toronto.

Everyone involved in the judging of the competition were stunned with the quality of films entered, and choosing the winners was incredibly tough. To find out the results of the competition, watch the case study video on this page.