Getting into the swing of things on my placement year
Where do I start? The past 6 weeks have been an absolute whirlwind and flown by so quickly. Everyone at Red C has been friendly and welcoming, and I have learnt a lot already.
As a Junior Account Executive, I am an integral member of a small team who handle accounts with JD Williams, Royal London and LSE retail group. Day-to-day, I help the team brief artwork amends to the creative department and carry out research for the agency, amongst other things.
In my second week our team had an insightful workshop with JD Williams. As someone who’s just started out in advertising, it was a great learning opportunity. And I was even given the important task of sourcing miniature cupcakes as a favour for the event… they went down a storm!
As the weeks went by, I was given more responsibility. I helped with important research projects, attended client meetings and have been managing more general office duties that enhance the everyday running for our team.
I have also learnt that summer is the start of Christmas for advertising agencies. I was lucky enough to attend a TV ad shoot for our client, Fashion World, which is a sub brand of JD Williams. For me, TV advertising is the most interesting and exciting side of advertising to be involved in – you won’t find me channel hopping during TV advert breaks!
At the shoot, it was eye-opening to see the sheer number of people involved behind the scenes and the effort that goes into making a 20 second advert. I met lots of industry professionals and can’t wait to see the final product on my TV at home. It was a great experience and something I will never forget.
I’m looking forward to the rest of my year at Red C and hope to make some good friends. I’m certain I will take away a lot of marketing knowledge that will continue to develop me professionally. I would recommend a placement at Red C to any student, within days I felt settled and appreciated in the office. And would advise anyone wanting a career in marketing to take a placement year, as nothing beats real life industry experience.