Amy Rule

‘Never Miss a Word’ by TeleWare

In May, we approached our client, TeleWare, with the idea of creating an engaging and funny video to promote their new product: Skype for Business Recording.
TeleWare we’re excited by the idea. So we put our creative and comedy hats on, and started devising concepts.
One of our chosen routes was titled ‘Never Miss a Word’. We focused on the question, what do employees really think about during meetings? We’ve all been there… drifted off in a meeting and missed what’s been said, but with SfB Recording you can avoid problems like this.
And that’s what we wanted to showcase in our video… whilst putting a smile on our viewers’ faces.
Watch the video here:

The concepts were devised by Senior Art Director, Nick Holt and Junior Copywriter, Charlotte Baker. The project was managed by Strategy Director, Steve White. The short film was directed by Lee Barnes of North Park Pictures.
Director of Marketing, Mark Elwood said “When Red C came to us with the idea, we thought it’d be a highly engaging and fun way to promote the product. It was something we hadn’t done before, but we were confident that Red C could deliver. And we were proved correct with the concept ‘Never Miss a Word’. We look forward to the seeing the response we get.”
Strategy Director at Red C, Steve White, said “This was such a fun project to be involved in – I don’t think I’ve ever laughed so much when we were developing the script! But ultimately it’s all about results. We have been tasked with hitting some big numbers in terms of ‘views’ but I have no doubts that we will not only achieve this objective, we will exceed it!”.