Charlotte Baker

My placement year: salt cod Tuesday, I’ll miss you!

Three years ago my college business tutor advised myself and the rest of the class that if we were to choose a business degree it would be a wise decision to take a placement year out. She was right and it’s safe to say that it was one of the best decisions I’ve made. I’m just glad I was in college that day!

Three years ago my college business tutor advised myself and the rest of the class that if we were to choose a business degree it would be a wise decision to take a placement year out.  She was right and it’s safe to say that it was one of the best decisions I’ve made. I’m just glad I was in college that day!

I was over the moon when I got the placement at Red C but never would’ve thought my year at the agency was going to be such a rewarding experience. I was welcomed with open arms and although often referred to as ‘the student’, I always felt like a valued part of the team.

During my time at Red C, I’ve been lucky enough to work with two different teams which have allowed me to build up a range of different skills and knowledge of marketing. Throughout the year I’ve worked with the agency’s Chairman and PPC specialist, who have helped develop my understanding of PPC.  From keeping within the ad copy limits to altering budgets, I now know what goes into creating a successful paid search campaign. Later on in the year, I was adopted by another account team who work heavily on email marketing, as well as TV campaigns, social media and other digital projects. When I think back to the marketing theory I have learnt at university, it is nothing in comparison to the experience I have gained being in the ‘real world’ at Red C.

Not only have I gained a jam packed marketing education but personally I’ve also gained a great deal. A few people round the office will still say I’m quiet but I have definitely come out of my shell whilst at Red C and now feel like I can take on the world! I’ve also found it very interesting to find out how an agency operates and at times I’ve been overwhelmed by how fast paced agency life can be.

A major positive and surprise which has come from my placement year is that Red C has opened the door to new opportunities I may wish to explore in the future. As a junior account handler, I’ve been fortunate enough to dip my toes into copywriting. This wouldn’t have even crossed my mind 12 months ago but one of the many benefits of working for a smaller agency is that they can offer support and time to nurture younger employees.

This year was Red C’s 20th anniversary and I was proud to be a part of the gang. Surviving 20 years is no mean feat for any agency, so Red C is obviously doing something right! As I’m sure every person who has worked for Red C along the way will agree, it’s not just the outstanding pieces of work that have got the company this far but the fantastic people who make up the agency.

My placement year wouldn’t have been nearly as half as enjoyable if it hadn’t been for the people I’ve had the pleasure to work with.  This cracking bunch have made the 6.30am get ups and long, slow commute down the M61 a lot less painful. The joyful banter, amusing share times, the wild magpie and salt cod Tuesday’s definitely made my time with Red C great fun! I can’t think of one bad memory from my time at Red C (as I have blocked out the ‘car incident’ from Mike’s leaving do!), it’s been an all round worthwhile experience.

So, to any student who is umming and arring about taking a placement year, I couldn’t recommend it more. And to Red C, thank you.

Catch you on the flip side!