Jennie Ambrose

Playing with words got me into design

I was always very visual, a TV addict who loved to draw and paint. I’m sure my parents had many a sleepless nights worrying what I’d grow up to be. But I always knew it would be something to do with my passion for art, particularly my love for the work of Neville Brody. I was blown away by how he used typography to paint a picture.

I was always very visual, a TV addict who loved to draw and paint. I’m sure my parents had many a sleepless nights worrying what I’d grow up to be. But I always knew it would be something to do with my passion for art, particularly my love for the work of Neville Brody. I was blown away by how he used typography to paint a picture.

The way he played around with type was like nothing I’d ever seen before. The way he mixed bold and light, serifed and sans serif characters in single words was hugely impressive, as was his ability to space out letters to square off long and short words and experiment with bold, eye catching colours. I especially loved the piece he did for Nike, making the word literally bounce across the page.

Seeing Brody’s work made me realise that maybe, just maybe design was a career path I could take. When I enrolled at Mid-Cheshire College’s Graphic Design course my passion continued to grow.

Back in the day, Macs weren’t quite as advanced so I invested in a trusty old letraset book and would spend hours designing scamps. Tracing type, trying to create my own style. I still have fond memories of the old type press & of course my letraset book, albeit it’s a little tatty now!