Public Sector

One in five of the UK’s adult workforce are employed in the public sector, generating immense growth in demand for goods and services in recent years. Working for public sector clients like OGCbuying.solutions and the COI, and for many private sector organisations targeting public sector prospects, Red C has built an unrivalled expertise in public sector marketing.

The public sector is uniquely complex, but can also be a rewarding marketplace in which to trade. Whether you want to target health, local or central government, education to the emergency services, our sector experts can give you a headstart in building public sector awareness, credibility and market share. Just as we have done for our clients like PC World, Simon Jersey and Screwfix Direct. So if your current marketing activity isn’t getting the impact and results you need you should be talking to us.

Under the skin

Red C were appointed as a COI roster agency in 2005, reflecting the requirements of Marc Michaels, Director of Direct & Relationship Marketing for the COI. “We wanted agencies who understand the broad impact of direct marketing in attitudes and brand, not just the traditional return on investment model. The new roster delivers this and has agencies who, we feel, understand a wide range of audiences and can use data and research to develop audience insight that benefit campaigns through tailored creative approaches. Creativity is crucial and, when driven by insights into the psychology of individuals, results in increased effectiveness.”

Find out more about our expertise by downloading the pdfs of our case studies below:

OGCbuying solutions
> Developing a corporate magazine

OGCbuying solutions
> Corporate advertising stategy

NHS
> Promoting responsible drinking

DfES
> Promoting Foundation Degrees to businesses