Retail

Retail is at a crucial crossroads right now,caught between conflicting pressure points. Shopping has never been a more popular pursuit. Yet the channel mix has never been more complex, with high street, edge-of-town and online all competing directly for customers hearts and minds. It’s no surprise that retailers are turning to relationship marketing techniques to grow share of wallet, and that’s where Red C can help.

Whether you are looking for an aggressive store opening programme, catchment area penetration strategies, turn-around on under-performing stores or improving instore POS, our experts can help improve ROI and sales per square foot. So if your current marketing activity isn’t getting the impact and results you need you should be talking to us.

Under the skin

Red C undertook a large-scale branch research exercise for Nationwide Building Society who were keen to understand how best to exploit their branch network and create a more dynamic customer experience. The research included spending a week in 5 branches, interviews with Branch Managers, customer observation, mystery shopping and competitor mystery shopping in at least 3 branches of Abbey, Halifax, Barclays and Natwest.

Find out more about our expertise by downloading the pdfs of our case studies below:

Currys
> Increasing footfall in under-performing stores

Co-op Pharmacy
> POS rebranding

Dixons
> Migrating customers from closing branches