Several years ago Red C helped Freemans Grattan Holdings (FGH) create a new offering to consumers that would allow them to buy swimwear, holiday accessories and clothing all year round. The result of our strategic and creative input was the brand Swimwear365.
Red C’s Managing Director and Creative Director, Julian Gratton, was approached by the team at Swimwear365 to help devise their 2013/14 TV commercial and online film to help the brand continue on its upward trajectory. In addition to developing the story and helping cast the commercial, Julian was also hired to Direct the advert with support from the team at White Noise Productions.
The location for the production was the beautiful island of Tenerife; to assist with the filming, Film Canary Islands were hired to provide additional production services and crew. A big thanks has to be extended to Norbert and Gunther from Film Canary Islands as well as Andy and the rest of the team for their professionalism and hospitality.
The commercial and online film has proved a big success both with the Client and consumers. Commenting on the project, Helen Portas, Marketing and Creative Manager at FGH commented “We really wanted the Swimwear365 commercial and film to have lots of energy and a real sense of fun and style about it whilst featuring a broad range of styles. Julian and the team at White Noise worked tirelessly to deliver on my brief and we’re very happy with the results the commercial has delivered”.