I could tell you that it was the thrill of seeing my first Tango ad or watching the Guinness surfer advert in wide-eyed wonder. But in truth the reason why I ended up in the creative department of an ad agency was the fact that I didn’t have to wear a suit to work every day. As a scruffy business studies graduate in my first job in the accounts department of an ad agency I used to gaze enviously at the casually dressed creative’s who seemed to be having all the fun.
So my cheap suit went in the bin and I found myself at Camberwell School of Art where I devoured all that was arty; Vaughan Oliver, David Carson, Phil Baines, Jonathan Barnbrook and many more. I was lucky enough to be tutored by Graham Wood and Dirk van Dooren from Tomato and they were my main inspiration for the first couple of years of my degree course. They seemed to work in a very open, organic way. Whether it be a film projection for an Underworld gig or a new identity for channel 4.
Then one day a creative team from a London ad agency came into the college to give a talk on advertising. They showed us an ad for Bachelor’s Mushy peas. Rather than spoil it for you, just watch it. It’s simple, funny little gem of an idea. It taught me that being creative could be fun. And it was inspiring enough to make me to want to do this for a living.