Megan Sharp

Top 3 Halloween campaigns

Take a look at this year’s Halloween campaigns that we all loved here at Red C!

  1. Facebook launch spooky reactions

Did you spot anything spooky on Facebook this Halloween? The social media site introduced their seasonal campaign by changing their ‘reactions’, such as replacing the usual ‘angry’ reaction with a pumpkin. The theme lasted a few days over the Halloween period and appeared on all posts, public or personal. This was a cute and clever way to boost customer interactions.

With Christmas round the corner, what will we see next from Facebook? I predict a mini Santa and some of his helpers. Let’s wait and see!

 

  1. Topshop’s trick or treat campaign

This year, Topshop invited people to tweet their Halloween outfits or a Halloween costume tip, with the hashtag #TrickorTweet. And if you entered, you’d be in with the chance to win a £100 gift card to spend in-store. The campaign was simple and appropriate for their target audience, so I’m sure it would have been extremely popular. Who wouldn’t take a second out of their day to send a quick tweet for the chance to win lots of Topshop treats? In selected stores, they also offered themed prizes and makeovers, as well as giving out cosmetic items. It was a very Happy Halloween for Topshop.

 

  1. Burger King V McDonald’s – Halloween style.

The rivalry of the two fast food powerhouses became clear this Halloween, with Burger King firing back at McDonald’s refusal to let them create a ‘McWhopper’ burger. Burger King opted for Guerilla Marketing, and went all out by creating a ghost that draped over the Burger King sign in New York.

As a little extra dig at their rivals, they made eyebrows with the famous McDonald’s arches and presented their burgers in boxes similar to McDonald’s. Burger King also mocked McDonald’s for the difference in how they make their burgers. Putting “BOOOOO! (just kidding, we still flame grill our burgers)” inside each box – for those who don’t know, McDonalds deep fry their burgers. According to The Drum, the campaign generated over 50,000 conversations via social media