Training

Get under the skin of our industry and your customers

The skills gap is growing as more companies increase their investment in direct and interactive marketing for successful, measurable results. It seems that, in many sectors there are now not enough experienced direct marketers to meet the demand.

For several years Red C has helped to develop expertise in the UK marketing community by running workshops, seminars and masterclass programmes, led by experienced consultants, including regular conference speakers. Until recently, these expert sessions have only been available as a free service to Red C clients. Now the company has opened up its highly regarded education and development programme to non-clients. Starting at just £995 for a six-delegate workshop or seminar, the courses offer excellent value for money and an exceptional level of insight combined with effective and practical advice.

Courses can be held at either our London or Manchester offices, or at your company’s own premises subject to facilities. What’s more, many of the courses offer a degree of customisation to your industry sector.

Click the link below that relates to the course you’re interested in. To book, just give us a call or email us.

PERSONAL SKILLS INTERACTIVE WORKSHOPS

How to write a compelling brief and assess creative work
Essential copywriting skills
Death of the USP - Brand proposition workshop

MARKETING INSIGHT SEMINARS

Creating more effective direct marketing campaigns
The Marketing Value Chain - CRM in Action
Design secrets of successful catalogues and brochures
Strategic planning and creativity in B2B marketing

DM CHANNEL MASTERCLASS SERIES

Door to door
Direct mail
Email marketing
Direct response press and inserts