Travel and Tourism

In recent years, the holiday and short break market has often been affected by external events. Tactical direct and online marketing are a powerful weapon in volatile markets.

We have helped to fill spare bed capacity for big hotel groups like Principal Hotels and Le Meridien, and put more holidaymakers on planes and trains for operators like Eurostar Holidays Direct and Cresta. And for VisitLiverpool, we drove more online enquirers to their website. Using proprietary planning tools like Red C’s Marketing Value Chain, our strategic experts can advise on segmenting your database to maximise ROI. And our experienced creative teams can help you achieve the cut through you need in a competitive marketplace. So if your current marketing activity isn’t getting the impact and results you need you should be talking to us.

Under the skin

Red C were awarded a prestigious accolade from Cresta Holidays in 2000, the award for ‘Outstanding Business Partner’ acknowledged Red C’s understanding and strategic input into the Cresta marketing strategy.

Find out more about our expertise by downloading the pdfs of our case studies below:

Eurostar Holidays Direct
> Launching a new travel brand

Keycamp
> Developing a re-booking strategy