Delivering measurable returns with our end-to-end content service.
Digital Development & Creation
Interactive solutions for a wide range of platforms delivered on time and on budget.
Direct Mail & Print
Over 21 years of expertise in direct marketing, brochures, design and traditional advertising.
Red C is a full service email marketing agency, offering strategy, creative and email distribution services. For years we’ve run awarding-winning Ecrm campaigns for brands including Eurostar, Manchester City Football Club and Swinton Insurance. We’ve also helped a number of SMEs get their email programmes off the ground. We know clicks and conversions result from emails that inform and inspire. This approach helps our email creative department produce everything from content-rich newsletters to single-minded digital postcards, timely triggered emails using dynamic content to multi-lingual campaigns – delivering strong results time and again.
We have excellent designers, brilliant writers and html specialists who ensure every email works for the channel, device and customer. We test out new ideas constantly too, pushing the boundaries of best practice without impacting on deliverability. Of course, beautifully designed, persuasively written emails will only get you so far. True return on investment comes when your email programme is built on a foundation of strong strategic thinking.
One of the reasons we have such longstanding relationships with our email clients, is that they value our analysis of performance and demographic data. We’re always looking for the competitive advantage that boosts opens, clicks, conversion or ROI. That could mean a tiny tweak in the email navigation that drives more traffic to the website, or a groundbreaking strategy which lifts response by upwards of 400% (true story!).
There’s no such thing as an off-the-shelf solution. Fashion, retail, leisure, financial services, travel sectors… each one of our clients is different. What we can promise is a bespoke Ecru programme developed specifically for you, your product and your customers – that delivered results.
Get a better return on investment from your PPC campaigns with Red C’s hands on approach
Pay per click marketing is potentially the most powerful and flexible channel at your disposal to reach just the right people – at just the right time – to close the sale. But making PPC work for your brands and services requires active and intelligent campaign management, not automated bid routines and robotic ad copy.
Red C offers a refreshingly new approach to PPC Management. We work with you to develop an Intelligent PPC Strategy, combining your PPC objectives and the demographics of your online audiences and prospects. We’ll then plot the ‘best fit’ online channel strategy, and develop Pay per Click campaigns that are intelligently managed and monitored, and regularly refreshed with hand crafted ads, by human experts. Our creative teams can develop text, image, rich media and video ads, so you can exploit the full potential of all PPC media channels. You’ll receive monthly face to face briefings and comprehensive campaign reports.
Ten Reasons why Red C should manage your PPC campaigns:
1) Intelligent Campaign Management
We believe that every client has different needs. We offer tailored, highly personalised solutions that address your specific PPC marketing aims, devised by experienced marketing professionals.
2) High Touch Human Intervention
We check the metrics on every client campaign and ad group every day. We talk to most clients several times a week about their campaigns. We meet them face to face every month and provide easy to understand, well constructed reports tailored to their requirements. We call it High Touch PPC. You might call it responsible, effective and transparent PPC Management.
3) Integrated PPC Marketing Solutions
Red C is a full service direct and interactive marketing communications agency. Our Google Certified PPC marketing specialists are surrounded by experienced strategic marketers, copywriters, interactive designers, analysts and consultants. Even if you choose Red C purely for your PPC management, you’ll benefit from dealing with rounded individuals who understand all your channels, online and offline.
4) Professional PPC Copywriting
Ever since Google introduced the Quality Score, search firms that rely on highly automated services have been at a disadvantage. We welcome Google’s initiative, because Quality Score rewards well written ads – not only with higher positions, but also with lower bid prices. Gone are the days of introducing thousands of new keywords every month, and attempting to service them with the same ad copy. Red C uses tightly focused ad groups, with few keywords, and regular copy testing, to produce outstanding PPC results for clients. Now more than ever, with Google’s Expanded Text Ads offering even greater opportunity to stand out on the Search Results Page, articulate, well-written ads are vital to maximise your response rates.
5) Display Network, YouTube, Facebook & GMail Ads
Some of the most effective PPC campaigns we run combine both traffic driving and brand awareness objectives by using search marketing in combination with display advertising on Pay per Click terms. Google’s Display Network, YouTube, Facebook and the new Gmail interactive, expandable ads all offer powerful brand building ad formats - including image and video PPC - that complement and enhance your search PPC.
6) Reaching Niche Markets
Want to reach brides to be? Or corporate training course users? Or modified car owners? Or your competitors email subscribers? The targeting options available through Google’s AdWords and Display Network, YouTube’s special interest channels and Facebook’s demographic targeting offer an unrivalled reach of niche target audiences, as many clients have discovered with our help.
7) Precise Catchment Area PPC Marketing
Google’s geo-targeting capability allows us to construct highly accurate catchment areas to reflect the reach of your branches or the territories of your sales teams. Red C’s PPC specialists have helped retailers and branch-based organisations to exploit their local advantage with geo-targeted PPC
8) Blue Chip
Clients using Red C’s expertise to deliver improved ROI on their PPC campaigns include AGA, Fired Earth, Rangemaster, Greene King, Goodnight Inns, Chef & Brewer, Flaming Grill, Bensons for Beds, Harveys Furniture, Swinton Commercial, Safeguard, the Chartered Quality Institute and Wolseley’s Build Centers, among others.
9) Optimising Local Search Traffic
The explosive growth in use of mobile devices to search for local services means that for any business with a branch or store network, maintaining and exploiting their local visibility is vital. As part of our PPC Management service, we help clients to make the most of this local search traffic. And with Google Map PPC coming soon, this will be more important than ever.
A vital part of our hands on approach to PPC management is monthly face to face review meetings. We present and interpret your latest results, discuss performance and initiatives, and keep you informed of new developments. For both sides, this meeting is central to the process of continuous performance improvement of your PPC campaigns.
TV & Video
Red C has made effective TV advertising and DRTV commercials for over 20 years. Our TV ads have generated great results for clients in fashion, retail, financial services and healthcare. Our direct marketing expertise and ‘under the skin’ approach means we always develop campaigns that stand out in the marketplace. Similarly, our understanding of how people behave online has helped us create strong online films and viral adverts too.
We've worked with budgets big and small, from simple studio based ads to large-scale, nationwide location shoots, both in the UK and abroad. We have also overseen complex productions combining live action and CGI.
We believe passionately in hiring talented, friendly, dedicated and genuine people who just want to deliver the best work possible. We’ve gathered some of the results of our endeavours below, to find out more about what we’ve done and the results we’ve achieved, simply contact us