Is direct mail dead?

Direct mail marketing is alive and well. It's true that email, social media, and other digital advertising have become popular over the years. Read More

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Writing meta descriptions that work

Meta descriptions are often the first thing searchers see when they visit your website. They're also an opportunity for you to get a good idea of what content a visitor will find on your site and whether they'll be interested in it. Read More

A guide to email marketing metrics

As an email marketing agency, who has worked alongside Manchester City Football Club, Swinton Insurance, Dulux and Eurostar, and delivered 1000s of results reports, we thought we were very well placed to deliver this guide. Read More

How to boost your email marketing click through rates

Email marketing can be incredibly powerful if done right, but it also has the potential to backfire on you if not executed properly. That's why it's important to know how to boost your click through rates. Read More

The best email marketing agency in England

Yes, I’m undoubtedly biased, but I believe Red C is the best email marketing agency in England. As an agency, we strive to deliver the best email programme possible for the budget that our clients have available. No email programme is optimised, but we’ll get as close to optimisation as we possibly can. Read More

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A beginners guide to email marketing

Email marketing can be extremely profitable for your business. If you use it right, that is. Email marketing is the process of acquiring email addresses and sending… Read More

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Email marketing for beginners

Read on for our quick guide on how to get set up with email marketing and start reaching more people than ever before! Read More

Does email marketing work?

Email marketing is a powerful way to reach your audience and customers, if you do it right. Here’s an overview of what it is and how it works, plus the main reasons why email marketing is one of the best ways to generate revenue for your business. Read More

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The ultimate guide to re-engagement emails

Re-engagement emails are a simple, yet powerful way to revive a waning email list. However, simply sending out a few emails won't solve all your problems. Constructing the perfect re-engagement email is an art and science that requires careful consideration of your audience and their needs. Read More

The ultimate guide to welcome emails

In this article, we'll explore how you can leverage welcome emails — one of the most important aspects of email marketing — to turn your subscribers into brand ambassadors. Read More