Red C goes for growth with new Managing Director appointment

Betty McMahon < 1 min

Steve White, former Strategy Director at Manchester-based Red C, is appointed MD as the agency strengthens the senior management team to deliver an ambitious three-year growth plan.

Red C is delighted to announce the appointment of Steve White as Managing Director on the back of a series of major account wins and campaign successes over the last 12 months. A key player on many of the agency’s biggest accounts, White has been with the agency since 2005 providing the strategic lead on campaigns for brands including Eurostar, Manchester City, Greene King and Freemans.

An increasing involvement in the agency’s new business programme in the last 18 months has resulted in wins including ResponseTap, AkzoNobel and Pure Collection, and Chairman Adrian Rowe said of the appointment: “Steve has been instrumental in driving the agency’s reputation for delivering results and transforming our digital division, and his track record made him the natural choice for the role as we look to consolidate recent growth.”

White will take on the role of delivering the company’s plans for growth and building on the agency’s reputation for direct and digital marketing that delivers strong return on investment.

According to White: “Red C is an agency that delivers exceptional results for clients in sectors as diverse as Travel, Finance, B2B and Fashion. I’m looking forward to delivering even more great numbers for both our longstanding clients and those only just discovering the magic of Red C.”

For more information, contact Adrian Rowe at arowe@redcmarketing.com, or by phone at 0161 872 1361

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