Over the past two decades, Red C has studied how consumers open, read and digest direct mail, and other direct marketing communications. Using these studies, plus our extensive experience of what techniques work, we have created a model that we find consistently helpful in understanding how to develop more effective direct mail.
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In 2017, Dulux Decorator Centre attended a Red C Email Marketing Masterclass. Impressed with what they saw, they invited Red C to audit their monthly email programme, which was underperforming. This is the story of our ongoing relationship with Dulux Decorator Centre, and the wider AkzoNobel group.
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As Black Friday is a pretty email-tastic time of year, we thought we'd mark the occasion with a special edition of the Email WOW Book, all packed with pages and pages of - you guessed it - Black Friday emails from brands both big and small.
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In October 2010, the Sprint Pub Company approached Red C for help in marketing its 850-strong pub estate to the growing numbers of potential guests searching online for local dining options. Find out how we used PPC, SEO and content marketing to deliver on their objectives.
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Based on eye tracking over 400 search journeys across more than 40 search terms, this unique new white paper will arm you with invaluable insight to help you understand and exploit consumer search behaviour.
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