What is Local & International SEO and why is it vital for targeted growth?
These two areas address how search engines manage location and language. Effective Local & International SEO is necessary to avoid confusing search engines about your target area.
Local SEO: Reaching Customers in Your NeighbourhoodLocal SEO focuses on queries with geographical intent, helping businesses with physical locations, service areas, or local customers appear prominently in Google Maps, the Local Pack, and ‘near me’ results. Success here is driven by accurate Google Business Profile (GBP) optimisation, consistent NAP (Name, Address, Phone) citations, and strategic local content creation.
We execute a detailed audit of your local presence, focusing on the pillars of local search success. This includes comprehensive Google Business Profile optimisation, review management, building authoritative local citations, and developing geo-targeted landing pages. We ensure NAP consistency across all digital touchpoints, correcting inaccuracies that hinder local trust and visibility.
International SEO: Expanding Your Global FootprintInternational SEO manages the complexities of scaling a website across different countries, regions, and languages. This involves highly technical requirements like correct Hreflang tag implementation to prevent duplicate content issues, advising on domain structures (ccTLDs vs. subdomains), and ensuring content is culturally and linguistically localised for each specific market. It is the technical groundwork required to transition from a national site to a truly global brand.
We develop a plan for global markets that addresses both technical and linguistic challenges. This includes market-specific keyword research and localisation, advising on the optimal domain and URL structure for your needs, and supporting the technical implementation of Hreflang tags to signal regional targeting effectively.
Our Local & International SEO services
We work with you, as an extension of your team, for Local & International SEO – you receive clear, actionable outputs that focus on driving growth in target territories:
Google Business Profile (GBP) Optimisation
Comprehensive setup, verification, and ongoing management of your GBP to maximise visibility in the Local Pack and Map results.
Local Citation Building & Auditing
Strategic acquisition and maintenance of consistent NAP information across authoritative local and national directories.
Hreflang Tag Implementation
Expert technical support for implementing and auditing Hreflang tags to ensure accurate geo-targeting and prevent duplicate content issues across different language versions.
International Domain & Structure Guidance
Consultation on the best technical framework (ccTLDs, subdomains, or subfolders) to achieve your global expansion goals efficiently.
Localised Content Strategy
Development of content themes and pages that are specifically targeted to solve problems and use terminology relevant to a particular location or language.
Multi-Location SEO Management
Strategic planning for businesses with numerous physical branches or service areas, ensuring individual location pages are optimised and do not compete with one another.
Local & International SEO in the AI Search Era
AI systems rely heavily on explicit location and language signals to deliver accurate, contextually relevant answers. For local search, strong GBP and NAP data are crucial for AI to confidently direct users to your business. For international search, flawless Hreflang implementation and consistent localisation are essential for LLMs and AI Overviews to understand which version of your content to serve based on the user’s location and preferred language.
Ready to maximise your organic potential?
Contact us today for a complimentary SEO evaluation.
Local & International SEO is the process of building targeted, resilient organic visibility in specific markets. By partnering with us, our goal is to perform the necessary strategy, planning, and optimisation required to effectively expand your brand’s reach, ensuring you connect with the right customers, wherever they are searching.
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We focus on understanding your audience: what drives them to click, what they search for, and how they convert.
Our approach means we operate as a seamless extension of your team – friendly, down-to-earth, and plain-speaking.