Copywriting for email: sustaining interest

Steve White 3 mins

Our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain interest Encourage action In last month’s article, we focused on improving the open rate of…

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Copywriting for email: sustaining interest

Our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain interest Encourage action In last… Read More

World Cup Fever – Our favourite adverts of the tournament

You may remember at the 2010 World Cup, Dutch Brewer Bavaria, made headlines when more than 30 women showed up at the Netherlands v Denmark… Read More

Copywriting for email marketing: Capturing attention

Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting… Read More

How much is too much email marketing?

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful… Read More

ResponseTap joins forces with Red C

Red C has been appointed by call intelligence platform, ResponseTap, to handle its online and offline marketing in both the UK and US following a… Read More

Our direct mail experts hit the Midlands

Yesterday we teamed up with the Royal Mail to host our 5th Direct Mail Masterclass. So far the majority have taken place on our home… Read More

5 examples of GDPR in practice that leave room for improvement

For many businesses, the GDPR juggernaut means changing working practices, including how they communicate with customers and collect personal data. So it’s understandable that not… Read More

What would you tell your younger self?

It’s a question many people ask when they reach a milestone birthday or a turning point in their lives. For me, it was after a… Read More

Is GDPR good or bad news for marketing?

While there are going to be challenges to implementing the new legislation, if you look beyond the compliance requirements, stricter regulations could be good for… Read More

A breakdown of the key principles of GDPR

In our blog Getting to Know The Basics of GDPR, we told you we’d soon be delving deeper into the core principles of GDPR. As… Read More