Boosting digital performance for Inizio Healthcare

Steve White < 1 mins

We have been working with Ashfield Healthcare (now Inizio Healthcare) since 2018.

Our relationship began as an SEO focused one, but our remit has evolved significantly over the last 4 years to cover several additional channels including social media and pay-per-click.

We are responsible for brand awareness, engagement and lead generation across LinkedIn in several territories including the US, Canada and the UK.

In addition, we run Google AdWords, Performance Max and Display across Google in the US, Canada, Germany, and the UK.

We have also supported Inizio Engage across several email marketing projects, including a significant re-engagement programme, and we’ve also developed a 12-month content plan focused on telling the Inizio Engage story.

Within 2 months we saw a 180% increase in conversions, 3.5 million views of our content and 72% more users on our website

Lindsey Haywood, Head of Global Marketing

To watch Lindsey tell her Red C story, click here.


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