If you don’t want your marketing email to go unopened, a stand-out subject line is essential. Trying to get it right can feel like groping around in the dark, but there is a science to subject lines – and we’ve got it down.
It’s a fact: people are deluged with emails every day, so most don’t get read. But all is not lost. We have written a comprehensive guide to help you improve your emails, so they stand a far greater chance of being read and ultimately acted upon.
We have excellent designers, brilliant writers and html specialists who make sure your email works for the channel, device and customer. We design to capture attention and write to persuade. We test new ideas too, pushing the boundaries of best practice without impacting on deliverability.
We are unashamedly results-driven. That’s why we have such longstanding relationships with our email clients. We pore over performance and demographic data, hunting for the competitive advantage that boosts opens, clicks or ROI. It could be a tiny tweak in the email navigation that drives more web traffic, or a groundbreaking strategy that lifts response by over 400% (true story!).
We now offer our own email distribution service: the Red C Email Centre. It gives you the same reliable service we offer to brands like Swinton Insurance, Bupa and Manchester City Football Club. Your email campaigns are simple to set up, straightforward to monitor and easy to edit, via the user-friendly interface.
Red C’s Email Centre is your perfect partner to capture, grow and tailor your customer database. We help you create a rich and varied email programme that’s not just great-looking, but great-performing, too. We get there by segmenting your data, running A/B or multivariate tests, analysing results and optimising – so that you can understand what’s really driving the uplift in opens and clicks.
To find out more about Red C Email Centre, drop us a line. We’d love to chat.
After a lengthy pitch process, in late 2011 we were appointed Eurostar’s strategic and creative email partner tasked with revolutionising their underperforming eCRM programme.
After a comprehensive induction period, which involved meeting key stakeholders in London, Brussels and Paris we began creating a suite of email templates that would deliver their database with a healthy mix of value added content, promotions and offers. We were responsible for both their leisure programme and both their loyalty programmes. This involved not only creating attractive and content rich templates for the UK audience, but this also included translating all content into 3 other languages.
Once we had developed a hard-working set of email templates we then began developing a suite of automated campaigns that were triggered by how a customer or prospect had engaged with the email programme, the website and historic buying behaviour. This involved a welcome programme, a set of nursery emails, a re-engagement programme and an anniversary email.
The richer and more varied eCRM programme gained significant improvements in all KPIs including open rates, click through rates, conversion and most importantly ROI.
Eye tracking is a great way to improve your email performance. You can study how consumers will interacts with various elements, see which techniques draw their focus, and follow the paths they take through the email. This allows you to design future emails to achieve greater engagement and clickthrough rates.