Over the years we’ve used direct mail to help brands retain customers and create real growth by persuading those customers to spend more.
We also use mail to drive the acquisition of new customers through hard-hitting and compelling propositions.
With over 25 years’ experience, there are very few sectors we haven’t worked across.
We’ve produced effective direct mail that generated real results for both B2B and B2C brands.
Few agencies seem to bother with copywriters these days. After all, anybody can write, right? Well, that depends. We work with clients who value copywriting as an investment. We beat banker packs with it, improve conversion rates with it, attract new customers and increase order values with it. There’s no magic formula, just years of testing, studying and refining, all with one aim in mind – uplifting results.
Our direct mail relationships often start with evaluating current activity – what’s working and what’s not. Sometimes, fresh eyes can make all the difference.
We work with brands to produce powerful letters and one-piece mailers, but if the brief requires, we can also create 3D mailings with real stand-out.
Every brief is different, and our response is always bespoke.
We outline the steps required to plan and implement a successful direct mail campaign. From formats, to segmentation to the importance of testing.
We outline the process for creating effective and engaging direct mail using persuasive copywriting tips.
For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would…Read More
The turn of the year is always vital for travel companies, and Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…Read More
In 2021, as the world began to open up for travel, Ramblers Walking Holidays wanted to find a more cost-effective way to stimulate bookings using direct mail. A new digital…Read More
With travel bans lifted across the world, and more and more people starting to planning holidays again, our client felt the time was right to whet the appetite of their…Read More