Since 1994, Red C has developed thousands of winning direct mail promotions, including control-beating mailpacks, hardworking catalogues, data-driven self-mailers, and creative tests – for brands in fashion, financial services, travel, healthcare, B2B and more.

Now, in this FREE GUIDE, Red C unveils The Direct Mail Fallout Model, a simple tool you can use to create profitable direct mail.

Based on Red C’s extensive studies into how consumers open, read and digest direct mail, The Direct Mail Fallout Model provides you with time-proven tactics for developing winning direct mail, including:

  • Why plain white envelopes are risky
  • How attract the people most likely to respond to your offer
  • 3 ways to get your prospect opening the envelope right away
  • How to design for scan readers
  • Why you should repeat and restate your key message in several places
  • How to overcome objections and boost the reader’s confidence in your offer
  • 3 reasons you can lose customers at the point of sale
  • And more…
  • Direct mail testing for Your Co-op Travel

    For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would…

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  • Direct Mail success for Forest Holidays

    The turn of the year is always vital for travel companies, and  Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…

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  • Direct Mail Drives Bookings for Ramblers Walking Holidays

    In 2021, as the world began to open up for travel, Ramblers Walking Holidays wanted to find a more cost-effective way to stimulate bookings using direct mail. A new digital…

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  • Making more of Your Co-op Travel

    With travel bans lifted across the world, and more and more people starting to planning holidays again, our client felt the time was right to whet the appetite of their…

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  • The Key to harder working direct mail

    Find out how we were challenged to take on a well established banker pack for Key Group and came out on top!

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  • Topping up sales for Royal London

    Find out how Red C produced a 174% uplift in sales for Royal London through a simple piece of hardworking direct mail. As you'll see the results were spectacularly good!

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