Direct mail testing for Your Co-op Travel

August 2023 < 1 mins

For the Autumn 2023 Edition of Your Co-op Travel magazine, we ran a direct mail test to see if a physical or digital copy of the magazine would drive the biggest uplift in readership.

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Influencing Dulux followers

June 2023 < 1 mins

Red C helped the team at AzkoNobel to successfully launch the Dulux Simply Refresh range across email marketing and social media channels.

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Direct Mail success for Forest Holidays

March 2023 < 1 mins

The turn of the year is always vital for travel companies, and  Forest Holidays asked Red C to produce an attractive direct mailpack to drive bookings by reactivating lapsed customers…

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Brightening up inboxes for Dulux Ireland

January 2023 < 1 mins

In 2022, Dulux Ireland tasked Red C with increasing the active email database. Our first priority was to run a re-engagement email campaign, with the aim of re-activating lapsed subscribers,…

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Making more of Your Co-op Travel

January 2023 < 1 mins

With travel bans lifted across the world, and more and more people starting to planning holidays again, our client felt the time was right to whet the appetite of their…

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Dulux Retail Lead Generation

January 2023 < 1 mins

In 2022 we were tasked with increasing the active email database for Dulux Retail. The objective was to generate new leads by incentivising prospects to sign up.

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Topping up sales for Royal London

November 2022 < 1 mins

Find out how Red C produced a 174% uplift in sales for Royal London through a simple piece of hardworking direct mail. As you'll see the results were spectacularly good!

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Changing behaviour of low spenders

October 2022 < 1 mins

JD Williams asked us to create an effective piece of direct mail that would encourage the lowest spending segments to order, and ultimately, spend more with them.

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