Forward fashion

2 mins

After a short break from TV in AW17, it was our job to help Fashion World make a big impression on their return to our screens for SS18.

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Forward fashion

After a short break from TV in AW17, it was our job to help Fashion World make a big impression on their return to our screens for SS18.

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Counting calls

The fact we achieved the results we did is testament to Red C’s application of strategic nous and strong creativity. We turned a big ask into a tantalising opportunity, by appealing to what we know would motivate people.

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Building blocks

Our idea was to create a ‘project hub’ that tradesmen could visit to get useful information on common building projects.

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Boosting bookings

Many of the pubs within the Greene King estate have excellent meeting and function room facilities, and already host events, celebrations and special occasions for those ‘in the know’.

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Capturing clicks

No magic HTML fix you can apply to see your organic traffic surge. Marketing pub meals is a long tail strategy – less than 10% of search volume for phrases like ‘pub lunch’ and ‘pub restaurant’ is exact match. As digital consumers, we have learned to add a ‘local area qualifier’ to our searches when we are eating out… to seek out positive referrals from other sites… to do more research online to consider our options… and to use longer, more precise search phrases to find exactly the right kind of ambience.

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Captivating content

As the SEO agency for Bensons for Beds, we were tasked with improving their organic visibility. As well as making technical improvements to the site, we also put in place a content marketing strategy for gaining quality inbound links to the website.

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Email evolution

After a lengthy pitch process, in late 2011 we were appointed Eurostar’s strategic and creative email partner tasked with revolutionising their underperforming eCRM programme.

After a comprehensive induction period, which involved meeting key stakeholders in London, Brussels and Paris we began creating a suite of email templates that would deliver their database with a healthy mix of value added content, promotions and offers.

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Loving loyalty

In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers. To introduce the customers into the programme a welcome pack was sent out, which included: a 12 page booklet, letter and a keep-safe card. Red C had the task of making it engaging, sophisticated and ensuring the recipients were clearly informed that they were receiving this
mailing because of their VIP status.

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Outreach opportunities

At any one time, Bupa have a number of care homes across the UK that aren’t in a position to welcome new residents. Despite this, each of these homes still runs regular activities and events for their residents, however it became apparent how little exposure the good work the homes were doing, and the activities the residents enjoyed, were receiving.

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Beating bankers

At the start of summer 2016, we were pleased to hear from the UK’s largest mutual life and pensions company, Royal London. They dared us to improve their direct mailings and, seeing as we are experts in the field, we rose to the challenge. A new concept was needed to inject some life into the packs and make best use of their iconic branding. A test was proposed of a ‘challenger pack’ versus the control; the game was on.

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