Embracing Black Friday

2 mins

Overall, the results were impressive! The open rate stood at 24.64%, meaning that almost 1 in 4 customers who received the email opened it. The Black Friday send also generated a remarkable 19.66% click through rate. 


Jenna Keating, CRM Manager at AkzoNobel confirmed that “a combination of pre-awareness and on the day comms led to us achieving the most successful month ever!”


 

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Loving loyalty

In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers. To introduce the customers into the programme a welcome pack was sent out, which included: a 12 page booklet, letter and a keep-safe card. Red C had the task of making it engaging, sophisticated and ensuring the recipients were clearly informed that they were receiving this
mailing because of their VIP status.

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Outreach opportunities

At any one time, Bupa have a number of care homes across the UK that aren’t in a position to welcome new residents. Despite this, each of these homes still runs regular activities and events for their residents, however it became apparent how little exposure the good work the homes were doing, and the activities the residents enjoyed, were receiving.

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Beating bankers

At the start of summer 2016, we were pleased to hear from the UK’s largest mutual life and pensions company, Royal London. They dared us to improve their direct mailings and, seeing as we are experts in the field, we rose to the challenge. A new concept was needed to inject some life into the packs and make best use of their iconic branding. A test was proposed of a ‘challenger pack’ versus the control; the game was on.

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