In 2015, Red C helped JD Williams launch a VIP loyalty programme for their top 100k customers. To introduce the customers into the programme a welcome pack was sent out, which included: a 12 page booklet, letter and a keep-safe card. Red C had the task of making it engaging, sophisticated and ensuring the recipients were clearly informed that they were receiving this
mailing because of their VIP status.
Overall, the results were impressive! The open rate stood at 24.64%, meaning that almost 1 in 4 customers who received the email opened it. The Black Friday send also generated a remarkable 19.66% click through rate.
Jenna Keating, CRM Manager at AkzoNobel confirmed that “a combination of pre-awareness and on the day comms led to us achieving the most successful month ever!”