Using gamification to drive sales of the FlavorStone

Brief

The FlavorStone Diamond is pretty much the most versatile pan that money can buy. Those who discover it, come to swear by it. So, when Thane UK introduced the new FlavorStone Diamond Family Collection, they tasked Red C with promoting it to both new and current customers.

Approach

Red C knows that one of the best ways to get people engaged with your message is to make it fun. So, we came up with a cute scratch ‘n’ win game to promote the Flavorstone story. We gave people the opportunity to either win a FlavorsTone pan or get a generous discount on the Family Collection. We pushed the scratchcard game using both paid social and email, two channels we knew our target market tends to respond to.

Conclusion

The results were impressive. During the 10 days the game was live, cost-per-acquisition for the FlavorStone Family Collection was lower than that achieved using PPC in the same period. But more than that, the scratchcard game also generated a large volume of sales. It just goes to show that sometimes, when you want people to buy, it pays to have some fun first.