How to choose an email marketing agency

June 2022• Steve White 5 mins

Finding the right email marketing agency for your business can be challenging. Read our handy guide entitled 'How to choose an email marketing agency? Read More

7 tips to boost your email marketing engagement

June 2022• Steve White 5 mins

It's no secret that email marketing can be a great tool for engaging your audience. Here are 7 tips to boost your engagement rates. Read More

What is the best time to send your email marketing?

June 2022• Steve White 2 mins

So when is the best time to send email marketing? Let's take a look at some tips that can help you find out. Read More

How to avoid email marketing spam filters

June 2022• Steve White 3 mins

Nothing is more frustrating than working on a campaign or email for weeks, only to have it land in the recipient's spam box. In this post, we'll give you some great tips to avoid ending up in spam purgatory. Read More

Tips to run cold email marketing campaigns

June 2022• Steve White 4 mins

Is cold email marketing dead? Well, it is if it is done badly! Read our tips and our best practices for reaching out to your prospects and getting them interested in your brand, product and service. Read More

Five ways to improve your email marketing open rates

June 2022• Steve White 4 mins

Email marketing can be a powerful way to connect with your audience and drive traffic to your website, but it works best when people actually open your emails. Fortunately, there… Read More

The ultimate guide to email newsletters

May 2022• Steve White 6 mins

In this post, I’ll show you how to create your own email newsletter from start to finish. We’ll cover everything from setting up your account and designing the perfect template for your emails to choosing content and growing your audience. Read More

Using gamification to boost customer engagement

March 2022• Steve White 4 mins

Gamified marketing campaigns For a couple of years now, Red C have been creating highly engaging game-based marketing campaigns for clients such as Getting Personal, Thane UK, Police Mutual,… Read More

What is the future of email marketing?

February 2022• Steve White 4 mins

The future of email marketing is bright, but you have to be smart about how you use it. More email marketing personalisation Email marketing is an inherently personal medium. It’s… Read More

My apprenticeship journey with Red C

February 2022• Abi Hall 2 mins

This week marks National Apprenticeship Week. To celebrate, I wanted to share my apprenticeship journey and how it led me to my current role at Red C. Read More

How much is too much email marketing?

February 2022• Steve White 3 mins

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful not to bombard our customers… Read More

Covid-19: What we’ve learnt working from home

July 2021• Charlotte Baker 4 mins

With ‘freedom day’ upon us and our office doors reopening, we thought it’d be a gratifying, and somewhat cathartic, to reflect on the past year and share what we’ve learnt WFH. Read More

Why Direct Mail Is Making a Comeback in B2B and B2C Marketing