The Secret Life of Search | Red C Marketing

UK Consumers’ Google Search Habits Revealed in New Eye Tracking White Paper

October 2018•Chris Morey < 1 min

A new research study – The Secret Life of Search – by Manchester marketing agency Red C, has uncovered ten key strategies for success on the Google SERP. Based on… Read More

Red C launches new Autumn/Winter DRTV campaign for Fashion World

October 2018•Betty McMahon < 1 min

We have created a new 30” Autumn/ Winter DRTV campaign for Fashion World (N Brown Group plc) which will air from today across ITV, Channel 4 and Sky channels. The… Read More

The search marketing masterclass goes on the road

October 2018•Betty McMahon < 1 min

We’re taking our hugely popular Search Marketing Masterclass to Yorkshire after three successful classes in Salford Quays. The masterclass will be held at the stunning Yorkshire Sculpture Park… Read More

Red C launches new DRTV campaign for Ambrose Wilson

October 2018•Betty McMahon < 1 min

We are excited to share the first of two new 30” DRTV adverts for Ambrose Wilson’s AW18 collection, created by Red C. ‘Made for Autumn’ was filmed during… Read More

Red C bag two award nominations

September 2018•Betty McMahon < 1 min

We are thrilled to announce that we have been nominated for two Northern Marketing Awards for our work with leading call intelligence provider, ResponseTap. The campaign entitled ‘Hotel’, which was… Read More

The Rise of Insurtech: How Young Start-ups are Improving the Customer Journey

September 2018•Rebecca Watson 3 mins

Aviva have just released a series of campaigns that aim to disrupt and innovate the rigid (and somewhat prescribed) rules that currently surround the laborious task of buying insurance. Read More

From student placement to Account Director

September 2018•Betty McMahon 2 mins

Red C has strengthened its strategic offering with the appointment of two new Account Directors, both of whom started their careers as student placements at Red C more than… Read More

Visualise, visualise, visualise!

September 2018•Adrian Rowe 4 mins

Work your imagery on Google to win more clicks There’s a lot of chatter and excitement right now among marketers about the growth of voice search, but I wonder if… Read More

Top 3 Advertising Campaigns that are Bursting with Pride

August 2018•Rebecca Watson 3 mins

This summer, Manchester and the rest of the UK have been blessed with a glorious heatwave, Southgate’s game-changing fashion and a Royal Wedding. But for the LGBTQ+ community, summer means… Read More

From High Street to Click Street

August 2018•Adrian Rowe 6 mins

How Google Shopping is Transforming Online Fashion Retailing Type ‘Froogle.com’ into your favourite search engine – duh – and you’ll find yourself directed to Google Shopping, because not so long… Read More

Covid-19: What we’ve learnt working from home