Recommended Reads Day 25: Scoring Points

Adrian Rowe 2 mins

The final business book we are recommending is Scoring Points, the story behind the world’s most successful loyalty scheme – the Tesco Clubcard. You could win your own copy of this excellent book by sharing…

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#BeeInTheCity: celebrating Manchester’s culture and creativity

This week, we’ve welcomed 101 new resident bees to Manchester for the Bee in the City art trail. These individually designed sculptures arrived on… Read More

Red C’s new starters!

At Red C, we have recently had our two new placement students from Manchester Metropolitan University, and digital apprentice join our teams. We thought it… Read More

grayscale keyboard

Copywriting for email: encouraging action

If you’ve read our previous articles you’ll have learnt that our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing… Read More

Corona typewriter

Copywriting for email: sustaining interest

Our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain interest Encourage action In last… Read More

World cup fever

World Cup Fever – Our favourite adverts of the tournament

You may remember at the 2010 World Cup, Dutch Brewer Bavaria, made headlines when more than 30 women showed up at the Netherlands v Denmark… Read More

email blog

Copywriting for email marketing: Capturing attention

Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting… Read More

New message

How much is too much email marketing?

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful… Read More

Fist pump

ResponseTap joins forces with Red C

Red C has been appointed by call intelligence platform, ResponseTap, to handle its online and offline marketing in both the UK and US following a… Read More

REDC direct mail experts

Our direct mail experts hit the Midlands

Yesterday we teamed up with the Royal Mail to host our 5th Direct Mail Masterclass. So far the majority have taken place on our home… Read More