Why offering the option to opt out shows empathy

As every email marketer knows, celebrations mean sales. Mother’s Day, Father’s Day, Easter and Christmas are all celebratory occasions that coincide with a big spike in people buying. So, it’s little wonder that during the…

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Brexit: the impact on GDPR

It’s been over a year since the UK voted to leave the European Union. And this March, Prime Minister Theresa May triggered Article 50 – officially starting the Brexit process. Read More