Red C review 2018 World Cup adverts

World Cup Fever – Our favourite adverts of the tournament

July 2018•Betty McMahon 3 mins

You may remember at the 2010 World Cup, Dutch Brewer Bavaria, made headlines when more than 30 women showed up at the Netherlands v Denmark match wearing bright orange mini… Read More

Copywriting for email marketing: Capturing attention

May 2018•Steve White 3 mins

Over the last few years, we’ve hosted more than a dozen Email Marketing Masterclasses. One session that always gets great feedback from delegates is ‘Copywriting for Email’, delivered by our… Read More

How much is too much email marketing?

April 2018•Steve White 3 mins

Over the years I’ve had many conversations regarding email frequency. “I think we might be sending too much email” and “we need to be careful not to bombard our customers… Read More

ResponseTap joins forces with Red C

April 2018•Steve White < 1 min

Red C has been appointed by call intelligence platform, ResponseTap, to handle its online and offline marketing in both the UK and US following a successful trial period. With offices… Read More

Our direct mail experts hit the Midlands

March 2018•Steve White 2 mins

Yesterday we teamed up with the Royal Mail to host our 5th Direct Mail Masterclass. So far the majority have taken place on our home turf, but based on last… Read More

5 examples of GDPR in practice that leave room for improvement

January 2018•Charlotte Baker 3 mins

For many businesses, the GDPR juggernaut means changing working practices, including how they communicate with customers and collect personal data. So it’s understandable that not all companies will be up… Read More

What would you tell your younger self?

January 2018•Charlotte Baker 2 mins

It’s a question many people ask when they reach a milestone birthday or a turning point in their lives. For me, it was after a group of young students visited… Read More

Is GDPR good or bad news for marketing?

October 2017•Charlotte Baker 2 mins

While there are going to be challenges to implementing the new legislation, if you look beyond the compliance requirements, stricter regulations could be good for your business. In this blog,… Read More

A breakdown of the key principles of GDPR

October 2017•Charlotte Baker 2 mins

In our blog Getting to Know The Basics of GDPR, we told you we’d soon be delving deeper into the core principles of GDPR. As promised, here’s what the key… Read More

Brexit: the impact on GDPR

October 2017•Charlotte Baker 2 mins

It’s been over a year since the UK voted to leave the European Union. And this March, Prime Minister Theresa May triggered Article 50 – officially starting the Brexit process. Read More

Two nominations at The Loyalty Magazine Awards