Copywriting for email: encouraging action
If you’ve read our previous articles you’ll have learnt that our Head of Copy, Stuart Clark, believes that a copywriter has 3 jobs when writing for email. Capture attention Sustain… Read More
Why offering the option to opt out shows empathy
As every email marketer knows, celebrations mean sales. Mother’s Day, Father’s Day, Easter and Christmas are all celebratory occasions that coincide with a big spike in people buying. So, it’s little wonder that during the…
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