Manchester-based marketing agency, Red C, has been appointed by Police Mutual as their affinity marketing partner for the remainder of 2019.
Police Mutual is a provider of financial services and welfare support exclusively for serving or retired Police Officers, staff and their families. With over 200,000 members, Police Mutual is the largest affinity friendly society in the UK.
Police Mutual Group are delighted to be working with Red C Marketing, Paul Hemingway Head of Affinity Marketing said: “We are delighted to be working with Red C on a number of projects across both our Police and Forces Mutual brands. We are excited to be reworking our General Insurance creative proposition and also our Prospecting journeys end to end, using all of the skills and experience of the Red C team to improve the responsiveness of the work and, crucially, the Member experience”.
Steve White, Managing Director at Red C said “We are absolutely thrilled to partner Police Mutual and their exceptional marketing team on these exciting projects. It’s been a long process having narrowly lost out on a pitch in 2016, but we clearly made a lasting impression to have been invited back 3 years later”.
“We have been given a very warm welcome by all key stakeholders and we look forward to contributing to the continued success of Police Mutual”.