The simple error that instantly condemned this direct mail to the recycling bin

On the face of it, this cold acquisition mailing from the UK’s number one Life Insurance provider, Legal and General, has a lot going for it. It arrived in a cost-effective plain white outer that…

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Brexit: the impact on GDPR

It’s been over a year since the UK voted to leave the European Union. And this March, Prime Minister Theresa May triggered Article 50 – officially starting the Brexit process. Read More