The ultimate guide to welcome emails

September 2022• Steve White 5 mins

In this article, we'll explore how you can leverage welcome emails — one of the most important aspects of email marketing — to turn your subscribers into brand ambassadors. Read More

The ultimate guide to post sales emails

August 2022• Steve White 4 mins

As a business owner, you have many responsibilities. You need to keep customers happy, satisfy shareholders and investors, and focus on the future of your products or services. One thing… Read More

The ultimate guide to abandoned basket emails

August 2022• Steve White 2 mins

The abandoned basket email can be a powerful marketing tool for any ecommerce business. By taking the time to craft an email that is relevant, personalized and follows best practice, you're sure to see an increase in your sales. Read More

Email marketing mistakes to avoid

August 2022• Steve White 4 mins

A lot of businesses struggle with email marketing. They're not sure what to write in the subject line, they don't know why they're sending an email, and they send their emails way too infrequently. Read our handy blog called "Email marketing mistakes to avoid". Read More

The ultimate guide to reactivation email campaigns

August 2022• Steve White 3 mins

One of the most important parts of a successful email marketing strategy is re-engaging with inactive subscribers. If someone signed up for your emails but hasn't opened one in a while, there's still a chance you can bring them back into the fold. Read More

The benefits of automated email marketing

August 2022• Steve White 4 mins

There are many benefits of email marketing. We’ll explore these in this post. Automated email campaigns are triggered to be sent only when the recipient takes a specific action Timing… Read More

The ultimate guide to birthday emails

August 2022• Steve White 3 mins

How did you celebrate your birthday this year? Did you go out to a fancy dinner with your family and friends, or did you spend the day… Read More

How to use personalisation to boost the performance of your email marketing

August 2022• Steve White 4 mins

Personalisation is one of the most effective ways to boost your email marketing performance. Read our handy tips and advice. Read More

Our email marketing focused Virtual Midweek Masterclasses

August 2022• Steve White 3 mins

Our email marketing focused Virtual Midweek Masterclasses have been real crowd pleasures. We cover email marketing strategy, copywriting to boost engagement and automated emails. Read More

Illustration of desktop screen displaying the word 'unsubscribe'

How to keep your email marketing unsubscribe rate low

August 2022• Steve White 6 mins

In this post, we’ll explore the causes of high unsubscribe rates, and how you can keep yours low. Read More

The ultimate guide to email frequency: How much is too much email marketing?

August 2022• Steve White 4 mins

How often should you send email marketing messages? And how much is too much? Here we'll break down the different types of email frequencies so you can determine what works best for your business! Read More

The importance of segmentation in email marketing

August 2022• Steve White 3 mins

Segmentation is a crucial part of email marketing. It ensures that customers receive the most relevant, personalised emails. The more you know about your audience, the more… Read More

Is direct mail dead?