Recommended Reads Day 25: Scoring Points

Adrian Rowe 2 mins

The final business book we are recommending is Scoring Points, the story behind the world’s most successful loyalty scheme – the Tesco Clubcard. You could win your own copy of this excellent book by sharing…

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Recommended Reads Advent Calendar: Day Fourteen

For Day Fourteen, find out why we’re recommending Scientific Advertising by Claude C Hopkins, first published in 1923. You could win a copy just by… Read More

Recommended Reads Advent Calendar: Day Thirteen

For Day Thirteen of our Recommended Reads, Adrian Rowe is recommending Ultimate Guide to E-commerce Growth by Ian and Mark Hammersley. You could win a… Read More

Recommended Reads Advent Calendar: Day Twelve

Continuing our Christmas advent calendar series, discover Why We Buy, by Paco Underhill, as recommended by Chairman Adrian Rowe. You could win your own copy… Read More

Recommended Reads Advent Calendar: Day Eleven

Continuing our Christmas advent calendar series, another business book that we recommend. You could win your own copy just by sharing this post. Read More

Recommended Reads Advent Calendar: Day Ten

On Day Ten of our Christmas Advent Calendar series, Chairman Adrian Rowe recommends Perfect Pitch by Jon Steel. You could win your own copy of… Read More

Recommended Reads Advent Calendar: Day Nine

More Christmas advent calendar recommended reads! Head of Copy Stuart Clark recommends How to Make Better Advertising and Advertising Better. You could win your own… Read More

Recommended Reads Advent Calendar: Day Eight

On Day Eight of our Christmas advent calendar series, find out why Creative Advertising, by Mario Pricken, is Red C’s recommended read. You could win… Read More

Recommended Reads Advent Calendar: Day Seven

Continuing our Christmas advent calendar series, discover The Anatomy of Humbug, by Paul Feldwick, another excellent business book that we recommend. You could win your… Read More

Recommended Reads Advent Calendar: Day Six

Continuing our Christmas advent calendar series, another business book that we recommend. You could win your own copy just by sharing this post.  Write… Read More